Casino Marketing Strategy

The online casino industry is definitely one of the most lucrative industry in lots of country worldwide especially in Asia.
 

The Gambling Industry

The global online gambling market size was valued at USD 48.52 billion in 2018 and is expected to register a CAGR of 11.5% from 2019 to 2025. 

Industry Analysis

 

However, there are a lot of ads restriction when it comes to advertising especially countries like Malaysia and Indonesia where the majority of the population is muslim. From our experience of growing one of the largest online casino brand in Malaysia, we have put together a complete guideline on how to build your brand and scale online casino business in restricted country.
 
In order to grow, you need to understand the local behaviour for different countries. For example, the online behaviour of players in Vietnam are towards slots and fishing where it made up of 60% of the entire game category in Vietnam, while it’s about 30-40% of players in Malaysia are into sports book and live casino.
 
Local insights.
 
After knowing your local insights, then it is crucial to learn which platform has the biggest audience for the players. In most countries, Facebook seems to be the key channel to focused for players acquisition , however VIP players are mostly coming from word of mouth and referral.

Why work with NinjaCommerce The #1 Casino SEO Agency

SEO
 
Based on industry standard and casino data research (Research), 95% of online casino in Southeast Asia  relies on search engine optimisation to acquire casino players.
 
From the survey results and crunching Google analytics data,SEO makes up to at least 50% of the entire website traffic.
 
Further more, the quality of users that comes from Google are much more quality compared to other channels.
 
Among all the marketing channel, Google organic traffic contributes to the most pages / session and average session.
 
SEO is definitely essential for online casino businesses, and due to the same reason most SEO keywords are difficult to rank in top 10.
 
 
This is one of the hottest keyword in Malaysia, 918kiss with 24,000 search / month and having Ahrefs keyword difficulty at 53.
 
Most of the profitable keywords are usually having similar range of difficulty therefore hiring a good casino SEO agency will cost you more than average SEO agencies.
 
NinjaCommerce specialised in Google & Baidu SEO focused on online casino. Talk to our team to learn about custom SEO strategy and start scaling your casino business today.

SEO for online casino

Google PPC

In most countries, Google Ads required advertiser to have gaming licensed in order to run ads and will not allow ads to run in restricted countries such as Malaysia and Indonesia.
 
However, it is still possible to run Google Ads with proper ads cloaking and safe page method.
Normally, such cloaking campaigns will last you for at least 1-2 months before it trigger manual reviewer to audit your web page.
 
Google display network seems to work so much better and last longer compared to search campaign.
 
It is normal for google search to get banned within 1 -2 months, while campaign in Google display network can last more than 3 months.
 
With our in-depth Google Ads optimisation process, most campaigns are dripped for several days to our safe-page, before cloaking takes place and being redirected to actual money site.
 
Due to most platforms having 2 rounds of approval, the very first round of ads approval is done through A.I. This means the A.I crawler will go through the page and extract all the content written on the page and do necessary disapproval based on the results.
 
The second round of checking, is through manual check – human editor. When this happen, very high chance that your Google ads account will get disapproved / flagged when they see content which is not supposed to be there.
 
By understanding this work flow, device and telco detection upon cloaking takes place is very important. Most manual checking happens on desktop and happens on wi-fi as well. 
 
At NinjaCommerce, we have helped more than 20+ online casino operators to scale google ads campaign with our world class Google ads strategy. Wether if it’s getting help to source for Google Ads account or looking for some help in running Google ads for online casino, contact us today to get complimentary consultation!
Regardless of which country you are targeting, chances are every target audience you are going after are basically on Facebook and Instagram. 
 
Look at Malaysia for example, 23.1 million active users in 2020 with a entire country population at 31 million. That means 71% of entire Malaysians are online on Facebook everyday.
 
(Source)
 
You can’t deny the fact that Facebook has everyone on the platform and is the #1 channel to advertise for online casino.
 
However, as Malaysia is a Muslim country and due to the fact Facebook doesn’t allow any online casino ads on their platform has been a difficult challenge for most online casino operator.
 
Then how?
 
Like Google Ads strategy, Facebook Ads could work with proper cloaking with safe-page strategy as well.
 
Since Facebook Ads works better towards lifestyle content, directly advertising online casino games can get your account flagged very fast.
 
This is why most Pro advertiser would use fake news to drive them down the conversion funnels. 
 
Fake news works wonder if done right, but it’s extremely difficult to create a good fake news that will get you good conversion rate.
 
Most Facebook Ads account can last about 2-3 months, before it get penalised when the ads accumulated too much dispute.
 
That is why most professional casino ads specialist will need to farm accounts few months in advanced prior to launching the ads.

Running Facebook Ads for Casino

Google PPC


Facebook Fake News

Screenshot 2020-04-04 at 3.42.41 PM
The issue with buying aged Facebook ads account is that most of the account didn’t have proper warming at farming stage. For example, credit card information mismatch, not much advertising history, getting flagged during warming stage, logging in from multiple IP address and all these could hurt the account’s ability to run good ads.
 
At NinjaCommerce, we have been supplying quality Facebook Ads account to major online casino operators in APAC. Speak to us today to get complimentary consultation on how to scale your online casino marketing.
If you are running online casino business but have not implemented affiliate marketing, then you are missing out big opportunity.
 
Affiliate marketing is one of the biggest marketing channel for online casino. From our experience, it is very usual that affiliate marketing drives at least 25% of total registration and number of deposit.
 
However, recruiting affiliate marketers is difficult because the good ones usually they are very comfortable with the commission payout. Most online casino operators pay somewhere between 20% to 40%, and some are paying 45% for top marketeers and for this same reason, they are reluctant to try out new online casino affiliate.
 
As good as it sound, if you are considering to push for affiliate marketing you have to make sure your offer is irresistible as below.
 
Fast payout
Good commission tracking.
Good affiliate marketing support
Strong branding
Great reward tiers system.
 
 
Final thoughts.
 
NinjaCommerce is one of the top online casino SEO agency that focused on Google and Baidu. Get in touch today to learn how the NinjaCommerce team can help you to scale your online casino business in APAC and China!
 

Affiliate marketing


Want to learn more?

Learn about how dojolab

AdWords agency

Learn about how dojolab

AdWords agency

Testimonial

We ❤️ our clients

We have produced killer results for hundreds of eCommerce brands and managed millions of dollars of ad spend, we don’t just deliver PPC services but also an insightful strategy to scale better.

When clients work with us, they expect only the best from dojolab // team and having experience growing startup brands into reputable eCommerce brands, we have helped numerous brands grow from scratch to multi 7 figures eCommerce brand worldwide.

We are a bunch of passionate marketers that always explore and look for better strategy, we conduct a weekly in-house experiment to ensure our clients get the best strategy. As both the founders have started and sold their successful business in the past, we know how to scale eCommerce through PPC such as search and shopping along with another marketing strategy such as Facebook Ads & SEO

Transparency,
something we are proud of

At dojolab // , we report everything that is happening within your PPC account.

Since we are doing great work, we have nothing to hide and it has been our mantra to educate clients the good and bad, even if the PPC campaign is not gaining traction.
We believe transparency is there key to grow our agency, especially when it comes to PPC campaigns that needs a lot of fixing. Rather than just showing good metrics, we are showing the bad PPC metrics so that the client is involved in our journey of optimizing PPC campaign.

Frequently asked questions.

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Do I own the account? Can I access my account? Do you charge a percentage of ad spend? What type of budget do you work with? What is your PPC specialty? Will you use the new Google Ads account or the old one? How often do I get updates? Are there any extra fees? How does your onboarding process look like? How fast can we get started

Our PPC pricing

Standard

( $1,000 to $5,000)
Monthly retainer rate $500

Search campaign

  • Manual bid optimizations
  • Keyword match type selections
  • Quality score improvements
  • A/B ad/image split testing
  • Keyword refinement/expansion
  • Competitor watching
  • Negative keyword additions
  • Image ad creation & split testing
  • Single keyword ad group creation
  • Retargeting campaign tactics
  • PPC call tracking
  • Traffic quality improvements
  • ROI conversion tracking

Gold

($5,000 to $10,000)
Monthly retainer rate ($1,000)

Search campaign
Google shopping,

  • Manual bid optimizations
  • Keyword match type selections
  • Quality score improvements
  • A/B ad/image split testing
  • Keyword refinement/expansion
  • Competitor watching
  • Negative keyword additions
  • Image ad creation & split testing
  • Single keyword ad group creation
  • Retargeting campaign tactics
  • PPC call tracking
  • Traffic quality improvements
  • ROI conversion tracking
  • Display campaign targeting
  • Analytics improvements
  • Bid modifiers
  • Geo-targeting improvements
  • Dayparting improvements
  • Ad extension granularity
  • New beta releases

Premium

( above $10,000)
Monthly retainer rate ($1,500)

Search campaign
Google Display,
Retargeting,
Google shopping,

  • Manual bid optimizations
  • Keyword match type selections
  • Quality score improvements
  • A/B ad/image split testing
  • Keyword refinement/expansion
  • Competitor watching
  • Negative keyword additions
  • Image ad creation & split testing
  • Single keyword ad group creation
  • Retargeting campaign tactics
  • PPC call tracking
  • Traffic quality improvements
  • ROI conversion tracking
  • Display campaign targeting
  • Analytics improvements
  • Bid modifiers
  • Geo-targeting improvements
  • Dayparting improvements
  • Ad extension granularity
  • New beta releases

Our PPC Management process.

1.

Free campaign audit

In-depth Google Ads account audit to identify potential optimization and how to improve CPA (Cost per acquisition) and ROAS ( Return of Ad Spend). At this stage, the client will understand the actual campaign performance and how to improve PPC performance.

2.

Adwords validation campaign

Thinking about trying to run a PPC campaign without investing in one full month service? We have 2 weeks trial PPC campaign that will cost lesser investment to identify if Google Ads is the right strategy for you. Within this two weeks PPC trial, you will be able to understand how PPC works for your business and if dojolab // is a right PPC agency for you.

3.

Adwords scaling strategy.

Upon completing the trial, the team will gather all the PPC performance data to identify ways to scale your eCommerce. After completing the trial, you will have better confidence to scale and a better strategy to improve the overall performance. 90% of eCommerce that has done 2 weeks trial is able to scale better.

Contact us today!